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Oh bother! The Today Show Takes on Gender-Neutral Parenting

Visit msnbc.com for breaking news, world news, and news about the economy For maybe the first time ever STA, RJP, FWA and I happened to be watching the Today Show yesterday morning and saw their...

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Oh bother: fitness ads for women

Last night, RJP and FWA needed to get haircuts for school pictures. As I waited for them to finish, I browsed through some magazines: Shape (september 2011 issue) and Cosmopolitan (october 2011 issue)....

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Oh bother! What is a girl?

Check out this sign that STA pointed out at an antique store in Duluth today. In case you can’t read the text, here it is (found here): Little girls are the nicest things that can happen to people....

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Oh bother! Strolling through Target

From STA: Barbie and Disney Princess Fishing Poles at the local Target. Really? Time to read some Peggy Orenstein’s Cinderella Ate My Daughter.

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Oh bother: Just accept it

I saw this commercial earlier today and felt compelled to post it here. I am bothered by how masculinity functions in this clip (just accept it = wimp = emasculation) and how that emasculation is...

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Whose Curiosity? A very uncurious manifesto for curiosity

In my last post I mentioned that I have been following Brain Pickings a lot lately. I’m especially drawn to all the great visuals in her posts. I also like her focus on curation and her book lists.  In...

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Oh Bother?! Gender Performance in Detergent Commercials

For a while now, I’ve been thinking about how gender is performed/regulated in the recent “My Tide” campaign. But, I was never inspired to create an “Oh bother?!” about them until this morning, when I...

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Oh bother!! Science, it’s a girl thing

I just wrote about the importance of encouraging girls to study science and develop scientific literacy. The following video/psa is NOT the way to get girls interested: Really? Ugh! Here’s one great...

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oh bother: shop like a man

While watching the NFC divisional playoff game today, I saw the following commercial for Mills Fleet Farm: After doing a quick look on YouTube, I found the commercial from last year too: Questions What...

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Oh bother! Target and the devaluing of domestic labor

Last night, while watching football and then the Golden Globes (hooray for the awesome Amy Poehler and Tina Fey!), I encountered several Target “Everyday Collection” commercials. Perhaps the one that I...

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Oh Bother! adjunct as expert

I just found this book trailer via Facebook and this article. Adjunct = Prestigious Expert? Ha!

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Oh Bother! Target’s Everyday Collections Ad Campaign

In my last Oh bother, posted just minutes ago, I briefly discussed how I was bothered by the new Target Everyday Collections ad campaign. Here’s another reason why I’m bothered by it: it...

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